CADBURY’S AD MILKS AWARD

11-12-2007

After months of turmoil Birmingham chocolate maker Cadbury’s at last has something to celebrate – their promo for Dairy Milk featuring a gorilla playing a Phil Collins song has been named TV ad of the year.

The accolade comes from the website www.tellyads.com (“TV Without The Boring Bits”) which reports that the film has been viewed by 185,000 people in just three months.

To watch it, click here http://tinyurl.com/ynnmfp

Other highly rated ads on the site include Lynx and Skoda – to see full list click here http://tinyurl.com/2d6to3

Cadbury’s has been fighting a rearguard battle in the publicity stakes after recently announcing that jobs are being transferred from Bournville to Poland, and that a factory in Keynsham near Bristol is being closed (see link here)

It has also had a number of recalls following production problems, and was fined £1million in July for poisoning 42 customers with salmonella (see link here)

What’s your favourite ad?

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